Biz Bits

The apparent perpetual spending of BTC has long since sparked many a curious Bahamian to question why the company devotes so much time, and yes money, to advertising, given its rather cushy monopoly position. It is a question Marlon Johnson, VP of marketing and sales, took on in a recent interview with Guardian Business.

"I can answer that question in a million different ways, but the best way is we have to keep customers informed. We are doing TDMA to GSM migration and we certainly don't want to be in a position where people don't know and it's expensive," he said. "You have to cover all the bases [because] people who watch the television may not be people who read the newspaper, may not be people who listen to the radio, so we have to cover all the media."

According to Marlon there is a lot more information out there that still needs to be disseminated to the public.

"So I'm making the argument to my team that in certain things we need to do even more, and what we're trying to do lot better is to make sure we get it focused in on the actual demographic that we're targeting," he said. "It is a recognition of the products and services, there are still things out there that people don't know. A good example is people weren't aware that we had a post paid GSM service. . . and that's the principle reason why you have to consistently and constantly do it."